Italy plans crackdown on fake restaurant and hotel reviews
The government has approved a bill that includes mandatory identification of users, the right of reply for establishments, and the prohibition of the purchase and sale of reviews
The Italian government is aiming to eradicate fake reviews and opinions on the internet about restaurants and hotels, a phenomenon that is causing increasing concern to the sector due to the considerable damage it can cause to establishments. The influence of reviews on consumers when making a decision about a restaurant, hotel, or museum is a fact supported by numerous studies. In recent years, an illicit industry has developed that exploits and takes advantage of the value provided by public customer evaluations.
