The ‘Huberman husbands’ phenomenon sweeping the US: Protein, diet, exercise and the far right
Andrew Huberman started a podcast in 2021 and has built a small empire by talking one-on-one to millions of men about neuroscience and ‘body optimization’
Like Goop, but for bros. That’s how some — comparing it to the multi-million dollar wellness and lifestyle company founded by Gwyneth Paltrow — refer to Huberman Lab, created by U.S. neuroscientist Andrew Huberman and which in a very short time was transformed from a popular podcast (Huberman Lab, born in 2021) to a small empire. Time dedicated a feature to him in 2023, painting him as the man who made America care about science, a kind of Joe Rogan in a white coat. Huberman has become the guru of an audience that seems unfazed by some of his episodes lasting up to three hours, that New York Magazine published a lengthy report on his disturbing private habits, or that Vox (the American website, not the Spanish far-right political party) published another one on the network of half-truths and diffuse statistics behind some of his information.
