The popularity of the ‘Mar-a-Lago face’ soars in Trump’s inner circle

Botox, visible facial fillers and exaggerated tans comprise the aesthetic popular among Donald Trump’s entourage. What’s behind this new fad?

Feb 24, 2025 - 17:00
The popularity of the ‘Mar-a-Lago face’ soars in Trump’s inner circle

During his first term in office, Donald Trump’s world was characterized by a uniform aesthetic; the women around him all had voluminous hair — the result of the so-called Texan blowout — eyelash extensions, slender silhouettes, a permanent tan and dresses from Chiara Boni La Petite Robe. This clone aesthetic has now gone further for both the men and women in Donald Trump’s orbit to include the so-called ‘Mar-a-Lago face.’

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