Why everything looks the same everywhere
Closed online communities and platforms offer us an accessible, aspirational, and increasingly cloned universe. And, following the dictates of ‘likes,’ algorithms erase differences and identities and transform us into passive users. Are we losing our personality?
The world is becoming more like itself. There are houses in New York, Madrid, Mexico City, and Copenhagen that resemble each other: iconic buildings are becoming fewer and further between, and the facades of new homes are almost always black and white. Inside, the furniture has a similar design, the colors are neutral and white, and it seems as if no one lives there. There are young people walking down the street in similar outfits, wearing Adidas Samba sneakers, an oversized shirt, floor-length suit pants, and even the “odd” outfits are the same kind of odd outfits. They all share a style that makes you think: “I’ve seen this before.”
